It seems that there's an abundance of opportunities for the modern woman, especially in terms of progressing her career. However, for those who are looking to take the first tentative steps into starting their own business, the options are almost endless. Let's explore exactly what types of roles could be particularly useful to the modern woman:
Coffee and Beverages
If there's one industry that has stood the test of time, it's the coffee industry. Everybody is looking for their next cup of Joe on the way to work, and it's a no-brainer with regards to setting up a low-cost business that comes with high foot traffic. There are other components to consider to maximise your business's impact, for example, creating excellent signage and branding, especially when you're in competition with other coffee businesses. But the key is very simple: to have a loyal group of customers that will become advocates for your business. Therefore, you need to focus on creating a coffee shop environment that speaks to your ideal customer. This could be a working mother or someone who needs their hit of caffeine because their children aren't sleeping!
Online Coaching
The coaching industry has boomed in recent years. This is partly due to the fact that many people are forgoing the nine-to-five working day in favour of something that's flexible and fulfilling. The great thing about online coaching is that it takes so many different forms, from fitness classes to business skills and life coaching. The latter has been particularly invaluable to many people. Being a life coach is one of those things that doesn't require a qualification as it stands; however, if you feel that you would be able to contribute to people's lives by giving them direction, it's best to utilise your learned skills. Personal abilities like communication and soft skills, as well as life skills, can make a whole heap of difference.
Creative Endeavours
If you have artistic talents, the options are almost endless. For those seeking flexibility, making handmade crafts or starting their own jewellery business to sell on e-commerce stores like Etsy has been an excellent side hustle for those people who want to dip their toe into the business world. The important thing to remember is when you are in a creative role that you need to cater to a very specific niche market. You could provide videography or photography services to brides and grooms, as well as be an event planner or coordinator.
The Health and Wellness Industry
If you want to create a business that looks more distinctive than the others, choosing an industry that continues to grow and presents diverse opportunities is, undoubtedly, one of the best methods. Women can excel in fitness coaching, yoga, or mobile beauty services because of the very particular needs of clients. For example, women may avoid personal training as customers because there are too many male personal trainers or just poor advice.
There are a number of amazing business ventures for the modern woman. The key to success is in identifying a business idea that aligns with your skills and your interests. With determination and commitment, the modern woman can thrive as an entrepreneur in every industry.