We all need some me time, am I right? Sue Brabender knows this as well as anyone, and needing to take a break from long, hectic hours at the sportswear company she worked for led to her launching Me Time, Just for Me – a lifestyle brand encouraging and supporting women to take time out for themselves and to feel comfortable (and a little bit special) while doing just that! Me Time’s range includes t-shirts, tanks and long sleeve tees, hoody’s plus gift boxes, drawstring backpacks and candles. Looking to expand the range into training tights and leisure pants coming soon this lifestyle brand is not slowing down anytime soon, but exists to help their customers do just that in their everyday lives. We spoke with founder Sue, all about the brands values, biggest business challenge so far and the Me Time creative design process.
Hi Sue, we love your brand and what is stands for, so lets get straight into the deets on Me Time, Just for Me….
What are you brands values? My brand values are to provide good quality apparel & product, that I would & do wear and use. This is to encourage all women to stop, take a breath and have some Me Time.
How do you seek to help women through your range? The Me Time brand has become a talking point for people. It is noticeable, and a lot of people say “I wish!” Through the range, I am connecting with like-minded women in business and I am evolving into providing resources for women to have some Me Time.
What has been your biggest business challenge so far and how did you overcome it? The biggest challenge is knowing where to go to have product manufactured and also the finances to do everything I want to do. I have to do one thing at a time & reinvest all income to move onto the next thing.
"Through the range, I am connecting with like-minded women in business and I am evolving into providing resources for women to have some Me Time."