Category: guest contributors

Stop waiting for the ‘right’ time…

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Niki Spivey, founder of Mermaids and Astronaughts with Bette!

They say that timing is everything, something my husband and I have completely shunned with our latest career moves! As we approach 40 and many of our peers are starting to feel pretty comfortable with where they’re at in life and are doing things like kitchen renovations or taking ski trips, we are experiencing the direct opposite. Eighteen months ago we both walked away from what we’d done for the last twenty years! I am no longer ‘a teacher’ now and he isn’t ‘a geophysicist’ anymore either; meaning we have no reliable income at all. It sounds crazy, but we chose to do this, so it has not taken us by surprise. We made the call to each take on something totally new, totally terrifying and totally challenging financially at the same time.Read More »

3 common myths about Instagram

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Hayley and Katy, co-founders of Oh My Digital (Photo by Stayc Connolly Photography)

Ever since we started dreaming up Oh My Digital two years ago, we’ve been on a mission to bring transparency and honesty to the world of digital marketing, A.K.A cut out the BS. For every amazing digital marketer we know, sadly there are 15 cowboys spouting misinformation. It’s no wonder most business owners are left feeling totally bamboozled with all of the conflicting advice out there. One of the tactics we see rumours about the most would have to be marketing through Instagram. Over the years, Instagram has slowly started to address these and confirm they are untrue, so this post today is based on what we’ve heard straight from the horse’s mouth, as well as our own personal experience building our own profile and managing numerous Instagram accounts for our clients.

So in the interest of less BS, let’s jump right into the good stuff!Read More »

Know your worth

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Issue Three Cover

Driven Women Magazine focuses on women and motoring culture, with thought-provoking articles and interviews from around the world from experienced journalists and passionate enthusiasts alike. Created from stats that show how important a woman’s decision is in the purchase of cars, enabling women’s voices to be heard when it comes to the automotive sector is DWM’s mission.  Read more to discover how to know your worth and power when negotiating your next vehicle purchase.Read More »