Social media has become one of the most important tools in any marketing strategy. Not only is it a great way to reach existing customers, but it also provides small businesses with an opportunity to get in front of their target audience and potential new customers. Whether you’re starting out or looking for ways to improve your social media marketing, these five easy tips are a great starting point or check in. From strategizing your content calendar for different platforms to getting the appropriate social media management software, these are some of the best ways small businesses can grow their customer base with social media!
Set A Goal
It might be a challenge to figure out where to start with social media, but the first step is getting clear on your goals. What do you want to achieve from your social media strategy? Are you looking for more followers or increased engagement with your brand…or both? Once you have a goal set, you can develop a plan to achieve those goals.
Create A Posting Schedule
Social media is a 24-hour cycle, but brands need to know when their customer base will be most active. The best way to do this is to create a posting schedule for your social media accounts. This means deciding which days and times you plan on posting and then sticking to it. This allows you to post at the right time during the day without wasting time or energy. When you’re creating your content calendar, it’s also essential that you consider holidays or significant events that might happen in your industry or niche. For example, if a new law passed about something in your industry and it went viral, would you create a blog post about it? Or if there’s an event coming up that your company might be attending, would you post about it? It’s always good to stay on top of significant events so that you can start building buzz around them before they happen (and get ready for all of the posts!).
Identify The Appropriate Platform
The first thing you should do is identify the appropriate social media platforms for your company. You can’t just post on every social network and expect it to work. Social media is about putting out quality content, so you must be posting on the right platform for your audience. For example, if your target audience consists of millennials, you’ll want to utilize sites like Instagram or Snapchat. If your business targets an older demographic, then Facebook might be more appropriate – especially since the platform offers more features than other networks. It’s also essential to ensure that you’re using the appropriate social media management software for each site. Using a single platform like Hootsuite can be helpful because it provides analytics and scheduling tools for multiple networks in one place; however, some businesses might prefer to use individual programs for each social media site they’re using (like Twitter, Instagram, etc.) or a facebook ads agency to help them further boost their efforts.
Focus on Engagement
The most important thing you can do is engage with your audience. Your goal should be to post regularly and start conversations with followers. You need to create content that they will find valuable and want to share with their network. Monitoring the comments on your posts is a great way to identify the popular topics in your industry and tailor future blog posts accordingly.
Use Videos and Go Live Frequently
One of the best ways to improve your social media marketing is to use videos and go live. Videos are a great way to get people’s attention, especially when posting on Facebook or Instagram. They are an excellent way to share what you have to offer or show off your company. Live videos are also a great way to reach out to customers. The best part about using videos is that they’re easy to create and can be done with just about any smartphone!