Digital marketing gets more expensive to do well every year. As competition increases and digital marketing budgets need to go up, your content and SEO teams can feel as though they’re fighting an impossible battle. It can even be harder to do well with digital marketing when your budgets are small. Here are some tips to help you nail it on a budget.
Start With Blogging
The simplest way to market with a small budget is to try blogging. Blogging is one of the free marketing options that you have available to you. Create a blog on your website and start posting content on a regular basis.
You should be posting long-form content for a highly specific audience. Google likes it when you drill down into the various niches so you can focus on a smaller audience. This is more effective than trying to reach as many people as possible, as a more targeted audience has a better chance of a conversion. A digital marketing company can help you create content if you’re struggling to keep up on top of it.
Use Social Networking Ads
Platforms like Facebook’s Power Editor have shown their worth as viable advertising platforms. What makes them so effective is that you can get started for very small budgets. Get in now, as prices are gradually going up.
To get the best results, you need to commit to extensive split testing. A/B testing is important with social media, as you can work out exactly what your audience will respond best to. Don’t start with a large budget, as Facebook can soon eat up money.
Dabble In PPC
Paid search marketing is often dismissed by marketers as they think it doesn’t help those with smaller budgets. Much like social media marketing, it’s easy for PPC to get expensive very quickly. You also need to split test, as you do with social media marketing.
PPC takes a strong learning curve, so you shouldn’t jump straight in. Make sure you understand what you’re doing.
Build An Email List
Email marketing is one of the most successful forms of marketing. It is the simplest way to get in touch with your target audience. Build up your email list as early as you can, and give your target audience exclusive content.
Make sure you do your best to give a five-star experience. At first, it can be hard to see how email marketing will deliver a good return on investment, but with some work, you should soon find that these are the people who will become your strongest brand ambassadors and your most valuable customers.
Work With Influencers
Influencers are the big names in your industry. These might be bloggers or even celebrities. Whoever they are, leverage them.
This is the most affordable method of digital marketing on a budget because it can often cost nothing but time. With the right influencer, the possibilities can be endless as you’re tapping into their target audience and boosting your brand through association.