Blogging has really changed over the last few years and where there once used to be just a few hundred, now there are thousands more in their place. You can absolutely benefit personally, professionally and financially when it comes to running your own blog while creating a space to positively inform and educate others!
Generally if you like to write things down and document your life – then blogging is for you! What can start as a hobby, can turn into so much more. In fact it’s more than writing and involves so much more than putting a few words together. It certainly helps to be a wordsmith but you really don’t need to be and it can prove to be a great outlet. If you like photography, then it often goes hand in hand with blogging and can only improve on the quality of your posts.
It’s usually good to have a sound idea of what you are going to be blogging about, which means that it’s helpful to have a ‘niche’ that your blog will fit into – which is an area that you specialise in, so to speak. This can be fashion, beauty, DIY and parenting to name a few. It doesn’t mean that you have to pigeon hole yourself into only writing about that topic, it just helps to have an overall theme or topic that is prevalent – and will attract your audience. Which leads nicely onto these following reasons you should start a blog…
Attract an audience
You can get a real buzz from knowing that your words are being read by other people and that you’re reaching large numbers of people, so imagine how that can work if you want to promote your business too? It’s a platform that is yours to do as you wish, and it’s down to you as to how well you attract views and whether those views are shared with others.
Blogging can lead to other business and traffic which leads to generating opportunities. For example, speaking engagements or press. I’ve had people contact me to speak at conferences who found me through my blog! Blogging enables anyone with something interesting or valuable to say to be identified as an expert.
For many people who started out blogging years ago, it was all about the writing aspect that appealed to them and the possibility of making money, wasn’t even on their minds. Fast forward a few years and you have the potential to monetise your blog if you garner enough readers along the way. For this reason, it’s always advisable to get a n amazing blog design that is user friendly by visiting a website that provides services to help with this. Blogging can make for a great side income and even if you are not pulling in viewers in the thousands, there is still the opportunity to help brands with their SEO by posting content on your site that includes a link back to them.
Meet new people
The audience you attract through blogging doesn’t have to just be who stumbles across your blog. It’s a great community where your readers and fellow bloggers can become your friends and colleagues and it can even lead to business opportunities.
Who knows where this new venture could take you?