We mostly know not to judge a book by its cover, but consumers tend to do this ALL the time (it’s human nature right?!). Instead of trying to reinvent the wheel, we just have to go with it and use the resources we have to make our business professional right from the get go! This is why stepping up your biz appear more professional is SO important and is imperative to ensure you have happy customers and lots of growth! Here is eight things that you can do right now to make sure you are putting your ‘best foot forward’ when it comes to your business. Already have some of these in place? Sometimes a review of how they present and what is and isn’t working is just as important. We’ve made sure that these are simple tips that virtually any business can do regardless of your size or how much you can invest right now.
Get yourself a professional address
A Po Box is your best bet if you don’t have a physical office address that you can make public. Or you can get a virtual address and have all of your mail forwarded to your location of choice.
Get a dedicated number
In much the same way you can get a professional address, you can also get a dedicated phone number with call divert services. This will help you establish a professional number instead of using your mobile phone or a landline number.
Secure your domain name
If you still haven’t gotten a proper domain name for your website then it’s time to change that. Domain names are fairly inexpensive but you should aim to pick something that truly represents your brand and company name.
Get a business email
Ideally, you shouldn’t be using an email that ends in @gmail.com, @yahoo.com or anything along those lines. Instead, it should be @yourcompany.com which is something that you can set up for a very low cost. This is similar to domain names and some companies even offer packages with a domain name and email service as an add-on.
Proper website design
Website design is something that can be an investment, but as long as you focus on some basic principles of web design you’ll be able to create a fab first impression. Focus on things such as good navigation, having all of your information available and giving your visitors the content they want.
Prepare business cards
You’ll likely need to prepare business cards in the future and exchange them with other businesses at events, trade shows and conventions to spread your brand’s name.
Get on social media
Social media is one of the most important aspects of your business. It’s important that you make sure you’re not just on social media, but using it effectively by engaging with your audience and creating a persona for your online presence.
First impressions are everything!
If you ever need to make public appearances then make sure you also look the part. Dress smart, look smart and play your part as a representative of your brand.