Saski Collection’s business journey

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Tammy Hembrow, Founder and CEO of Saski Collection

What happens when one of Australia’s leading fitness mentors and entrepreneurs  designs a luxury athleisure label to inspire confidence in women inside and outside the gym? Saski Collection.  Created by Tammy Hembrow for women with a passion for fitness and fashion with a focus on strength and style, Saski Collection is so much more than just a label. From empowering women through confidence to work towards their goals, supporting important society campaigns such as anti-bullying, to fostering a creative and positive work culture at their stunning Gold Coast based HQ, this is one Australian business that is not slowing down any time soon! We take a look at the business journey so far from launch day to the recent launch of the on-trend Neon collection.

Saski Collection first launched back in June 2017, with four pieces that were offered in six different colours: a sports bra, mid-waisted leggings, a crop top and hoodies. Think dusty pink, white, nude, khaki, black and charcoal for the debut range. With the collection selling out within a few days, over the course of the next four months the brand went from strength to strength with each re-stock continuously selling out. In late November 2017 there was the need to switch from WooCommerce to Shopify Plus to accommodate the high sales demand and website traffic on launch days, which is critical to customer service and satisfaction which is such an important part of Saski Collection.

Come December 2017, the second collection: The Pastels was launched and the demand was even greater – the collection sold out in just 48 hours.  From here, new collections were released every two to three months. In June 2018 it was time to celebrate the achievements of Saki Collections whirlwind first year since launching at a first birthday event at The Island Penthouse in Surfers Paradise. The success of the brand in just one year is a true testament to exceptional customer service and really listening to their customers which has been a major goal and foundation of the business plan since day one.  

“I’m really proud of what we’ve created here at Saski Collection, but no matter how hard we work or how many great ideas we come up with… we are nothing without our customers. We put ourselves in your shoes, we imagine what level of service we’d expect and aim to deliver that or better. We want to surprise you with something you may not expect, a hand written note, an early delivery or a new style that fans have been asking for. ” – Tammy Hembrow, Founder and CEO

#SASKIGIRL: women that embody strength, beauty and uniqueness and rock it with confidence!

Next up: New York Fashion week.  In September 2018, it was off to New York to show Saski Collection in the Australian showcase at NYFW on the 8th of December. Twelve looks were showcased and the first part of the highly anticipated collection was launched on the 15th of January 2019.

Just one month later, it was time for the latest release: the Neon Collection. An amazing Neon Party was held on the 15th of February 2019, and The Pink Hotel at Coolangatta was the perfect venue along with some fantastic local vendors who helped make the night a huge success. The collection itself launched on 20th February 2019.

Since launching, Saski Collection has supported important campaigns through their initiatives such as raising awareness on National Day of Action Against Bullying and Violence, a Pink Ribbon Raffle in 2017 where a total of $11,526 was raised and donated to the National Breast Cancer Foundation and on International Women’s Day 2019, donating $10 from every purchase to Victoria based charity ‘One Girl’, to generate funds for girl’s education in Sierra Leone and Uganda.

The office space at Saski HQ was designed to create a great culture, accentuate the positive and has lots of natural light – a collaborative environment to foster the team work element that has been present from day one. An open plan design further encourages team work and to share the stress, the wins and the workload! Add freshly cut blooms to complete the office vibe of timber wall panelling, hanging chairs, marble whiteboards and a touch of blush, this functional high-energy workspace is simply perfection! And did we mention it is pet friendly, so Ricki the Pug, Billie the part Foxie part Jack Russel and Luna the Miniature Dachshund are more than welcome!

We love everything that Saski Collection stands for and that their brand and platform is all about empowerment, confidence, supporting each other and giving back.  We cannot wait to see what is next for Tammy and the Saski team! To find out more and shop the range, head to the website and follow on Instagram

TDP xo

The Daily Pretty

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